Gulian Digital blog
Practical guides for connected digital operations
Architecture, implementation, risks and acceptance criteria—written for teams that need systems to work in production.
Sales AI agents for mid-sized businesses: stages and risks
A practical guide to use cases, knowledge, lead qualification, human handoff, integrations and quality control.
Reliable API integration: architecture, stages and risks
How to define system boundaries, data contracts, webhooks, retries, rate limits, monitoring and acceptance criteria.
How to choose a web development partner in Armenia
A business checklist covering requirements, estimates, integrations, launch ownership and ongoing support.
Custom software for mid-sized businesses: stages and risks
A practical build-vs-buy guide covering MVP scope, roles, integrations, acceptance and total cost of ownership.
A Tilda website for mid-sized businesses: stages and limits
How to plan structure, integrations, delivery and platform alternatives for a maintainable Tilda project.
SEO strategy for mid-sized businesses: stages and risks
From search intent and site architecture to useful content, technical health and measurable outcomes.
amoCRM implementation for mid-sized businesses
A practical guide to pipelines, roles, integrations, acceptance, support and implementation risks.
Which IP telephony to choose in Armenia?
Six criteria for choosing an IP telephony provider in Armenia and what a virtual PBX integration with amoCRM or Bitrix24 gives your team.
List.am: history, advantages and disadvantages
An overview of List.am, Armenia's largest classifieds platform: history, strengths and weaknesses, business pages, posting rules and common questions.
Ecwid: a platform for creating online stores
An overview of Ecwid: how the cloud platform helps launch an online store, which websites and social networks it integrates with, and its pricing plans.
PlanFix: a task and project management assistant
Gulian Digital's experience with PlanFix: what the platform does, how we use it, and how the trial, free and paid packages worked at the time of writing.
Best Yandex services for business
An overview of Yandex services for business: Yandex Business and Maps, Yandex 360, Browser for Organisations, Metrica, Direct, Market, Yandex Cloud and more.
Gulian Digital is now an official Roistat partner
Gulian Digital became an official partner of Roistat, the end-to-end analytics platform. What Roistat does and what the partnership means for clients.
We have become official partners of Yandex Cloud
Gulian Digital became an official Yandex Cloud partner. Which services the cloud platform offers, how its security works and who it suits.
New service: creating voice bots for your business
Gulian Digital launched voice bot development in partnership with Tomoru. Which tasks voice bots handle in sales, customer service and online education.
Important changes to the Support Hour Packages service
Bitrix24 and website support hour packages: the November 2023 package line-up, work accounting rules, task coefficients and monthly reporting.
Gulian Digital LLC: 2023 results
Gulian Digital's 2023 in review: new areas and partnerships, a website for the Argentine Chamber of Commerce in Armenia, 20+ websites, chatbots and ChatGPT.
Seven mistakes that limit Instagram advertising results
Campaign goals, targeting, creative, calls to action, measurement, budget and retargeting: seven common issues and practical corrections.
Website to CRM integration: which data should you transfer?
A practical checklist for contact details, traffic sources, website behaviour and interaction history when connecting a site to a CRM.
A Tilda landing page with amoCRM leads in one day
Five steps from a focused Tilda page and lead form to an amoCRM pipeline, including an end-to-end test before publication.
Viva virtual PBX disruption: what happened in November 2024
A historical note on CRM telephony issues during the move from pbx.mts.am to pbx.viva.am, with a checklist for affected integrations.
Roistat end-to-end analytics: from ad spend to CRM sales
How Roistat connects visits, advertising costs, enquiries and CRM deals to compare channels using ROI, cost per lead and cost per order.